Today carpets are essential components to complete a room. In your opinion, what is the added value that a rug can give to interiors?
I firmly believe that a rug is much more than an accessory in contemporary homes. It would be best to describe it as a protagonist: it has a very definite space, created ex novo and no longer carved out once cabinets, sofas, or tables have been arranged. The role of the rug is evolving and becoming fluid, no longer pigeonholed into a defined room. It is free to interpret its environment and change its soul. It dresses up the space by conferring value and personality.
What does Made in Italy mean for your brand?
For SITAP, Made in Italy means creativity, design, and genius. It is a trademark that we all deeply care about and that I, as Creative Director, am personally developing through two parallel projects, both of which are pillars of our brand: Centro Stile SITAP, the internal Team that follows me in every creative phase, and Officina del Design SITAP. The latter is an ambitious project, tapping into the vast pool of young Italian creatives often looking for companies willing to bet on their talent. I have asked myself many times, "Why not give it a try?" And so, for a few years now, I have been collaborating with young design makers, architects, and innovators to explore new ideas to translate into rugs.
