Buyers’ emotional experience while home shopping is heightened even more by stunning real estate photography that is the attention-grabber in the age of Facebook, Instagram and Pinterest.
Breathtaking photographs and video stir buyers’ emotions and imaginations and prompt dreams about how they’ll live in that home.
New vi staging tools go even one step further. Staging makes a listing stand out and allows buyers to visualise their dreams – not only in their minds – but on their monitors or mobile devices.
When marketing to those buyers, staging allows real estate professionals to present the rooms of a listing in many styles and functions, enabling agents to reach the widest audience possible by appealing to myriad tastes and lifestyle needs.
Staging blows up the current one-size-fits-all listing model and gives real estate pros far greater flexibility in customising a listing to the desires and expectations of their perceived audiences.
It starts with high quality photographs, the standard for showing how a home is currently furnished and decorated today for its current owner. Staging tools inserted into or enhancing those photographs amp up the features of a listing and showcase why each room is a great space and how it can be used, whether the prospective owner is a workout enthusiast, a craft hobbyist, or a new parent.
Also, staging eliminates the expense of renting furnishings or hiring traditional stagers, while allowing buyers to mentally prepare how they can live in their prospective home.
staging helps buyers look beyond the stark, off-putting appearance of a vacant room. It also presents decorating options that enhance, for instance, a living room containing worn carpeting and outdated furniture that could leave a bad impression.
Staging presents a property’s potential and can attract and interest different audiences with a variety of lifestyles. See for yourself how staging was used successfully by Samantha of Home Fix Boutique with Home Fix Boutique Staging Services. Samantha says she took advantage of staging’s flexibility for a vacant and fully renovated house in the trendy Winchester neighbourhood.
“This neighbourhood is very hot. It’s become a magnet for millennials and high-net worth investors, so we needed to showcase how single professionals or families with different needs might live in the home,” Samantha says. “I like the modern furniture that buyers see in the living room – it fits the style of the buyers I’m trying to attract. The home looks more appealing to buyers when they can see select rooms that are furnished.
They used staging to showcase how a bedroom might appeal, for instance, to a young couple with a newborn. They also transformed that same vacant bedroom into an office and an exercise room for a young entrepreneur or a workout enthusiast.
In the finished basement, staging allowed the duo to show the space’s potential as a child’s playroom and man-cave for TV sports fans and game lovers.
In just four weeks after installing photographs, they received multiple offers on the listing, and as of this writing, they were in negotiations with potential buyers.
Staging opens many real estate marketing options which up until now have been impossible to deploy. There are now unlimited ways to present a room’s functions or decor through our Staging tools.
Real estate professionals are also applying flexibility to how they use virtually staged photographs. In addition to websites, advertising and brochures, agents are using enlarged virtually staged photographs that depict multiple room functions and placing them on easels in each room of their listings. This allows buyers to instantly recall the virtually staged home they viewed online, as well as to envision the many possibilities.
Also, consider these other virtual tools that can solve common headaches that real estate professionals have had to work through over the years:
Paint is helpful when walls need a fresh coat of paint or when dated wallpaper needs a makeover.
Declutter removes mementos and personal effects that may be cherished by the owner but are distractions to buyers.
And twilight wows buyers and with warm, romantic, and welcoming exterior views that appeared to be photographed at dusk.
Here’s another example of a staged living space ready for listing. The space has been configured to appeal to different style preferences.
Some digital photography pros may be tempted to hire a Photoshop hobbyist to digitally alter photos with virtual enhancements. Having great Photoshop skills doesn’t guarantee beautiful staging.
Experienced stagers are studio and image specialists who have composition skills in real estate photography and know how to blend multiple exposures in which lighting, window views, and details are merged to create the final composite photography.
They also understand perspective, shadows, and size in relation to room dimensions.
We advocate trusting our work to present as a pro, just as real estate agent advocate to their clients.
Smart staging can adopt these tools to reach a much wider audience, to make a greater first impression on potential buyers, and sell homes faster and at the best price.